The AI Show - Episode 5 - Matt Rebeiro

In this episode of the AI Show, Emily Barrett talks with Matt Ribeiro of Iris about the multifaceted use of AI in marketing. They delve into AI's role in improving operations and creating AI-based products, while considering consumer transparency and regulatory compliance. Challenges such as balancing efficiency with creativity and the cautious handling of proprietary data are also discussed. Matt highlights the diverse, often hidden use of AI in tasks like analysing healthcare documents and generating creative ideas. They also explore the use of AI in understanding brand perception and the creation of synthetic personas for feedback, emphasising the need for a balanced approach to integrating AI insights. The conversation concludes with thoughts on the evolving nature of AI in marketing and its potential to transform traditional methods.